x
This project aims to connect the classic French brand, Balmain, with a younger audience through the recent resurgence of cassettes among Gen-Z audiences. This is achieved through a special edition cassette released for a Balmain x Maxell collaboration. The collaboration also includes a poster.
Like a cassette, Bamain’s clothing and accessories is known for their geometric shape and structure, places value on process, personalization and ritual, and has a heavy association with the 1980s.
Foldable zine uses found imagery of a still of Mak Gilchrist from the music video for Robert Palmer's 1986 song "Addicted to Love" altered and distorted in Photoshop. Compiled in Illustrator.
Zine Storybook composed of close-ups and edited imagery via Photoshop from past Balmain campains as well as personal photography. Compiled in Illustrator.
Balmain instagram posts uses personal photography from a group in-class project. Edited and designed in Photoshop
Promotional video for the Balmain x Maxell lookbook.