In order to encourage audiences to think consiously about their fashion purchases, I made two reels and one longer infographic video. This content lays out the amount of resources and people it takes to make fast fashion garments through the use of bold colors, simple graphics, and sound effects.
An infographic video that navigates through the different steps and locations of the supply chain. Hopes to visualize the amount of resources, labor, and transportation it takes into creating a single fast fashion garment.
A series of promotional reels that aim to minimize clothing consumption by presenting industry wide issues of mass consumption and encouraging the audience to make change through a personal choice.
A series of promotional reels that aim to minimize clothing consumption by presenting industry wide issues of mass consumption and encouraging the audience to make change through a personal choice.